It's kind of awkward to tell someone they're "big in Japan", but Mademoiselle Yulia really and truly is.
I pay homage to her here as the poster-girl for the Tokyo hipster scene. Not that you would catch me making the fatal faux-pas of calling her a hipster to her face. No, no. She is hip beyond labels.
I'm not even being sarcastic.
Mademoiselle Yulia has featured in Grazia Australia, Nylon USA and Japan (for which she is a contributing writer), Vogue Nippon and on CNN Asia's 20 people to watch in Asia list (she came in at number 2).
When Hypebeast interviewed her in November 2009 they described her as "on the tipping point" of a new generation of "multi-platform talented young people" .
Today she has well and truly tumbled over into the big-time with her signature blue-bob and bangs known from New York to Tokyo to Sydney.
Her talents range from DJ-ing (for which she has released two remix albums, NeonSpread and NeonSpread 2), jewellery design for brand Giza, hosting her own TV show called MadomoWorld on Tokyo's Space TV channel, blogging for honeyee and writing for Japanese Nylon magazine.
However she is no sell-out which makes her hipster appeal all the more credible as she claims, "It's not about money. It's about being an artist and creating beauty" when asked about her involvement in the upcoming Project White T-shirt which "challenges the dominance of high-fashion and street fashion while also offering a conduit for different forms of art to flourish".
(Mademoiselle at Osaka Triangle, '09...is it just me or does her hair give you flashbacks from the Lost in Translation Karaoke scene?)
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